Case Study: Lightforce Australia


The client

Based in Adelaide, Lightforce manufactures portable professional lighting systems as well as driving lights, rifle-scope optics and lighting accessories.

The challenge

  • The existing catalogue was produced manually in InDesign.
  • Multiple versions in different currencies had to created separately.
  • The parts index had to be created manually with cross references checked manually.

The solution

Working with the Lightforce team, Catalog Automation devised a solution comprising simple EasyCatalog libraries and a data panel sourcing data from an existing business spreadsheet.

The benefits

  • A typical catalogue can now be run out in minutes.
  • Pricing updates can be directly updated on the finished catalogue page.
  • The catalogue index can be created automatically using existing data.

The numbers

Catalogue size Up to 100 pages
Number of product records Up to 500 products
Versions 10-20 versions created simultaneously
Catalog Automation consulting days to achieve solution Under 5 days
Time to create single catalogue Under 1 hour

(Numbers have been generalised to protect commercial in confidence business information)